World Values Survey – Rational-Understanding.com

Introduction

Culture comprises: values or those things that we hold good; norms or acceptable forms of behaviour; knowledge or beliefs; and symbols or things that identify us as belonging to a cultural group, such as ceremonies, forms of dress, and so on. Every organisation, no matter what its type, has a culture.

Culture evolves through a process of mutation and natural selection. The inception of a culture is largely based on geographical factors, such as climate, topography, and available resources. However, as a culture matures, social circumstances, particularly sub-cultures, begin to play a significant part. Cultural evolution is like biological evolution, but with two main differences. Firstly, cultural mutations are not necessarily random, but more commonly a consequence of prevailing circumstances. Secondly, because culture is learnt, it can change far more rapidly. Indeed, cultural evolution in humanity is thought to precede biological evolution, providing that the relevant aspects of the culture endure for enough time.

Ronald Inglehart and The World Values Survey

The World Values Survey (WVS) was begun in 1981 by its founder and first president, the American political scientist, Ronald Inglehart. The project measures the values, norms, and beliefs of the populations of 120 countries, and any changes, by carrying out extensive surveys every 5 years. The results are open access, used extensively by social and political scientists, and can be found at https://www.worldvaluessurvey.org/wvs.jsp . Inglehart has also written an interpretation of the data in his 2018 book “Cultural Evolution”.

Nations can contain sub-cultures or counter-cultures. The values measured are, therefore, national averages and not those held by every individual or organisation. Nevertheless, these averages show very distinctive trends.

Cultural Dimensions

Inglehart and the WVS identified two independent dimensions to the values held by a culture. They are Traditional verses Secular-rational Values and Survival verses Self-expression Values. A change on one of these dimensions does not cause a change on the other, and they have different causes, therefore.

These values are explained below using quotes from Inglehart and the World Values Survey.

Traditional Values

Traditional values base morality on purported supernatural revelation or guidance (which is the source of religious ethics). (Inglehart)
“Traditional values emphasize the importance of religion, parent-child ties, deference to authority and traditional family values. People who embrace these values also reject divorce, abortion, euthanasia and suicide. These societies have high levels of national pride and a nationalistic outlook.” (WVS)

Secular-rational Values

Secular values base morality on human faculties such as logic, reason, or moral intuition. (Inglehart)
“Secular-rational values have the opposite preferences to the traditional values. These societies place less emphasis on religion, traditional family values and authority. Divorce, abortion, euthanasia and suicide are seen as relatively acceptable. (Suicide is not necessarily more common.)” (WVS)

Survival Values

Top priority is given to economic and physical safety. Inglehart calls this “the Authoritarian Reflex” and describes it as a deep-rooted human reaction to insecurity. Norms are linked with survival of the species or at least the in-group.
“Survival values place emphasis on economic and physical security. It is linked with a relatively ethnocentric outlook and low levels of trust and tolerance.” (WVS)

Examples include:

A tendency to seek strong authoritarian leadership to bind the community together into its survival endeavour.
A tendency towards obedience of leaders.
A tendency towards strong in-group solidarity.
A tendency towards conformity to group norms.
A tendency towards rigid adherence to traditional cultural norms.
Intolerance of difference.
Xenophobia.
An emphasis in child upbringing on hard work.

Self-expression Values

These values are linked with the pursuit of individual wellbeing and tend to be democratic, secular and ones of tolerance for differences.
“Self-expression values give high priority to environmental protection, growing tolerance of foreigners, gays and lesbians and gender equality, and rising demands for participation in decision-making in economic and political life.” (WVS)

Examples include:

An emphasis on gender equality.
Tolerance of LGBT people.
Tolerance of foreigners.
Tolerance of other outgroups.
Freedom of expression, e.g., speech.
Freedom of self-expression.
Freedom of choice on how to live one’s life.
Autonomy.
Creativity.
Participation in political and economic decision making.
Political activism.
The voice of the people.
Greater egalitarianism.
Equality of opportunity.
Openness to new ideas.
Openness to change.
Greater emphasis on environmental protection.
More tolerant of extramarital affairs.
More tolerant of suicide and euthanasia.
A rejection of hierarchical institutions.
Lack of deference to external authority.
Greater emphasis on the need for esteem.
Greater emphasis on aesthetic satisfaction.
An emphasis in child upbringing on imagination and tolerance.

Culture Mapping

Because the survival/self-expression and traditional/secular rational dimensions are almost entirely independent, Inglehart and the World Values Survey have been able to plot cultures as points on a graph. The most recent survey results are shown in the diagram below. Cultures with traditional and survival values are plotted in the bottom left and ones with secular-rational and self-expression values in the top right. This shows that countries cluster together to form cultural groups.

The Inglehart-Welzel World Cultural Map – World Values Survey 7 (2022). Source: http://www.worldvaluessurvey.org/

As one moves in a direction from bottom left to top right, one moves from economically poorer to richer countries. A country’s position in the graph reflects both its economic and its socio-cultural history. Values vary from individual to individual within those countries, of course. These variations are according to gender, generation, ethnicity, religious denomination, education, income and so forth. However, the standard deviation for an individual country is much smaller than the differences in position between rich and poor countries, and, in many cases, than between adjacent countries. Thus, the likelihood of a person in Sweden or the USA having the same values as a person in Nigeria or Jordan is very small. The predictive power of nationality is much stronger than that of income, education, region within the country, or gender.

If countries are mapped on this graph at different times, they show a distinct trajectory of cultural change. An animated graph can be found at https://www.youtube.com/watch?v=AiIpymGeGoo

An Interpretation of the WVS’s Findings

Cultural evolution is a relatively new concept and, whilst there is extensive data from recent years, its interpretation should be treated with caution. For example, is the shift in the West from a change in values on the Traditional/Secular dimension to a change in values on the Survival/Self-expression dimension a consequence of post-industrialism or a consequence of consumerism and advertising?

The German Political Scientist, Christian Welzel, provides one interpretation in his book “Freedom Rising”. His main points can be found at https://www.worldvaluessurvey.org/WVSContents.jsp. They include:

“Since 1981, economic development, democratization, and rising social tolerance have increased the extent to which people perceive that they have free choice, which in turn has led to higher levels of happiness around the world.”
“People’s priorities shift from traditional to secular-rational values as their sense of existential security increases…” and “The largest increase in existential security occurs with the transition from agrarian to industrial societies. Consequently, the largest shift from traditional towards secular-rational values happens in this phase.”
“People’s priorities shift from survival to self-expression values as their sense of individual agency increases…” and “The largest increase in individual agency occurs with the transition from industrial to knowledge societies. Consequently, the largest shift from survival to self-expression values happens in this phase.”

Worldviews were discussed in a previous article and tend to be a form of personal, rather than communal, belief system. I will now move on to discuss the latter, i.e., culture, therefore.

Community, whether it be a family, clan, organisation, or nation, is based on the economics of needs. It allows individuals to specialise and to create satisfiers more efficiently by developing specific tools, knowledge, and skills. In turn, this benefits all members of the community through the process of trading. One individual or group of individuals will provide a satisfier to address the needs of another, and in return, reasonable reciprocation is expected. The community can also satisfy the social needs of an individual member, and in return, that member is expected to contribute to the group. Community relies on the reciprocal satisfaction of one another’s needs and this reciprocation relies on trading in the social sense and not necessarily the commercial sense.

The majority but not all of us have an inherited predisposition to create and abide by the cultures which bind us together into co-operative groups. A culture comprises: norms or acceptable forms of behaviour; values or things held good by the community; beliefs or those things that the community holds true; and symbols, i.e., modes of dress, logos, rituals, and other physical things with a shared meaning which identify individuals as being members the community.

Norms and values are developed to ensure that satisfiers and resources are equitably traded and do, of course, include morality and ethics. They can be described as good or bad. For example, it is usually held bad simply to take or steal from others. Thus, what we sometimes refer to as the ethics and morals of a community do not have a religious source, but rather a practical secular one.

The norms, values, beliefs, and symbols of a community are initially of a pragmatic nature and are enforced through the process of socialisation. That is, members are rewarded for correct behaviour and receive disapproval for incorrect behaviour. However, with time, these norms may become formally established as laws.

The detail of a culture is not genetically inherited. The diversity of cultures across the world and the manner in which they can rapidly change from generation to generation suggest that cultures, and hence our morals and ethics, are acquired, respond to circumstances and are passed on via social learning. As Richard Dawkins has pointed out, for a culture to be hereditary and change at the rate at which it does, it would be necessary for those who participate in it to breed far more rapidly and successfully than those who do not. This is clearly not the case. However, cultures do form memes, and there is a degree of competition for acceptance between them. This is more so in a global economy where contact between different cultures is greater than it has ever been.

In response to globalisation of the economy, culture in the West is currently moving from a more national/tribal one to a more global one. Many see the global economy as group co-operation on a grand scale, and as bringing great benefits to humanity. We are learning that it requires a more tolerant and inclusive attitude to enable us to co-operate successfully at that scale. However, this change is not without resistance from ideological and other interest groups concerned that they may lose what they currently hold. Difficulties have also been caused by the transfer of consumerism to nations without the infrastructure to support it.

Humanity also faces great risks at the global scale and the move from national/tribal to global morals and ethics needs to be encouraged so that we can better co-operate in tackling these risks.

The political scientist, Ronald Inglehart, using the extensive research of the World Values Survey, identified two key independent dimensions in national culture. These are:

Traditional vs. Secular-rational values. The World Values Survey describes these values as follows. “Traditional values emphasize the importance of religion, parent-child ties, deference to authority and traditional family values. People who embrace these values also reject divorce, abortion, euthanasia and suicide. These societies have high levels of national pride and a nationalistic outlook.”. On the other hand, “Secular-rational values have the opposite preferences to the traditional values. These societies place less emphasis on religion, traditional family values and authority. Divorce, abortion, euthanasia and suicide are seen as relatively acceptable. (Suicide is not necessarily more common.)”
Survival vs. Self Expression Values. Again, these are described by the World Values Survey as follows. “Survival values place emphasis on economic and physical security. It is linked with a relatively ethnocentric outlook and low levels of trust and tolerance.”. On the other hand, “Self-expression values give high priority to environmental protection, growing tolerance of foreigners, gays and lesbians and gender equality, and rising demands for participation in decision-making in economic and political life.”

It is argued that a national culture can be measured by assessing where it sits between the two extremes on the two dimensions. More details, including a fascinating map of where each nation currently sits on these two dimensions can be found at: https://www.worldvaluessurvey.org/wvs.jsp.