Tag: Decision making

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j. The Creative Process and Decision Making

The Creative Process and Decision Making

To fully understand this article, it is recommended that the reader refers to my previous articles on feedback loops and consciousness.

The Creative Process

In the 19th Century, the German physicist Hermann Helmholtz identified three stages in the creative process: saturation, incubation, and illumination. The French mathematician Henri Poincarre later added a fourth stage: verification.

Saturation means consciously researching and learning as much as we can about the issue under consideration. Consciousness allows us to rehearse the skills and knowledge gained, thereby storing it in long term memory and reinforcing it.

Incubation means allowing the unconscious mind to process that information with a view to seeking some output. In the case of decision making, for example, the emotional evaluation of our options is carried out unconsciously. Our conscious and unconscious minds employ the same resources. However, consciousness regulates those used by the unconscious mind and focuses them on the topic in hand. When we relax consciousness, e.g., by sleeping, the unconscious mind operates more freely. This allows it to access knowledge and skills stored in long term memory more freely, compare it for similarities more readily, and make associations more easily. Thus, it is necessary for us to reduce our levels of consciousness to allow the unconscious to function effectively.

Illumination occurs when the unconscious mind delivers the result of its ruminations to the conscious mind. This often occurs in the form of an inspiration, e.g., a potential solution to a problem, and can be accompanied by a surge of positive emotion. These inspirations can be original because of the quantity of information that they draw on. However, inspirations can be unreliable for several reasons. For example, we may simply have the facts wrong; there may be mistakes or cognitive biases in the unconscious process; or there may be unconscious beliefs and attitudes that we have picked up from advertising, our peers, etc.

Verification, therefore, is the final stage in which we consciously check that the inspiration is valid and ethically acceptable. This is done by awakening consciousness and using logic, reason, the known facts, and our ethical schema. However, the incubation process is opaque to the conscious mind. We can only deduce what it may have been, and so, must often rationalise.

Application of the Creative Process

This process is fundamental to the way we think, and can be used in many different ways, for example:

Decisions. When making decisions we may use just one or several iterations, i.e., we may repeat the process several times. Risk/benefit/cost assessments are carried out subconsciously and then verified consciously. After each iteration we may or may not carry out further saturation.

Problem Solving. When solving a particular formal problem, e.g., a mathematical one, we may use just one iteration if it achieves a satisfactory outcome. Solving a more complex problem may require several iterations.

New Knowledge. When seeking new knowledge and understanding, we consciously research what is known by others, use the incubation process to compare it with what we already know, and unconsciously identify connections and similarities. This often gives us a hypothesis that can be tested consciously. This process often involves several iterations. The knowledge gained in one iteration may stimulate further research and it can also be compared with what we already know to gain greater insight.

Artistic Creativity. The process can be used in artistic creativity of all types, whether it be painting, music or writing, for example. However, the verification stage is often omitted, and we go directly to implementation by keeping consciousness at a low level. Any feedback is external, and we physically see or hear what has been produced. Note, however, that this applies only to artistic creativity. Rational creative processes do not omit verification.

This does not mean that we can all become artists simply by implementing our ideas without conscious verification. All artists first go through a long period of consciously learning and rehearsing their skills so that they are fully internalised and can be exercised unconsciously.

Categories
i. The Behavioural Loop or Cycle

The Behavioural Loop or Cycle

Our behaviour is always ongoing. When one need is satisfied or contra-need avoided, we move on to another. In every case, we make our decisions in a similar way, and there is, therefore, a behavioural loop or cycle as follows.

  1. Our most pressing needs or contra-needs are identified through their impact on our emotions. That is, we identify the greatest cause of dis-satisfaction.
  2. Potential options for acquiring satisfiers and avoiding contra-satisfiers are identified, drawing on individual or group knowledge and experience.
  3. The resources needed to acquire those satisfiers or avoid those contra-satisfiers are assessed, again drawing on individual or group knowledge and experience.
  4. The resources that we control are assessed. These resources may be our own or those of others.
  5. Possible courses of action are assessed for their potential impact on our emotional state, taking into account the following:
    • All affected personal needs and contra-needs.
    • All affected needs and contra-needs of significant others.
    • Whether we will receive positive or negative regard, and what is needed to enhance the former or mitigate the latter.
    • Whether we will feel psychological satisfaction or guilt, and what is needed to enhance the former or mitigate the latter.
    • If the likelihood of achieving the desired result is uncertain, we also assess the impact of not achieving it. Whether we proceed with a course of action will depend on the benefit we hope to achieve, the likelihood and consequences of failure, and our personality.  Most people, for example, will not use all their available resources in a single high risk, high return activity.
  6. Generally, when seeking a satisfier, we have two potential routes. We may wait until an opportunity arises by chance or attempt to create one. Similarly, when seeking to avoid a contra-satisfier we have the options of waiting until it arises or seeking to pre-empt it. Which route we choose depends on the net emotional benefit gained. This in turn depends heavily on the resources required to create an opportunity or pre-empt a contra-satisfier.
  7. Those actions that are within the resources available to us and which have an emotional benefit are implemented. We do not normally seek to optimise our choices, because this, in itself, requires substantial resources. Rather, we choose an option which is both satisfactory and sufficient and reject options which have an overall disbenefit. This is known as “satisficing”, a term coined by the American political scientist, Herbert A. Simon, in 1956.
  8. The outcome of the action is observed and remembered for the future. If it has been successful, then this will reinforce the behaviour, i.e., we are more likely to repeat it in similar circumstances. If it has failed, then the behaviour involved is less likely to be repeated. Repetitive failure will cause it to become extinguished.
  9. The entire process is then repeated indefinitely. However, as time progresses our needs and contra-needs alter, and different ones come to the fore. For example, the physiological needs for food and sleep increase in priority if not satisfied. We can also learn from experience and become more adept at choosing efficient and successful forms of behaviour.

Research has shown that emotions can carry over from one decision to the next without us being aware of it. These incidental emotions can be difficult to detach and can influence subsequent decisions. For example, people who previously experienced anger are more prone to blame others in subsequent decisions, and people who previously experienced sadness are more prone to blame general circumstances. Fearful people make more pessimistic judgements about the future, and angry people are more optimistic. It is thought that the best way to avoid this emotional carry over is to develop greater emotional awareness.

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g. The Evaluation of Satisfiers and Contra-satisfiers

The Evaluation of Satisfiers and Contra-satisfiers

Positive emotions attach to satisfiers and, thus, to our needs. We wish to satisfy our needs and so make decisions intended to increase our positive emotional state. Negative emotions, on the other hand, attach to contra-satisfiers which in turn attach to our contra-needs. We wish to avoid the latter, and so, make decisions intended to decrease our negative emotional state.

Before we act, we make decisions about behaviour based on a form of risk/benefit/cost assessment. In this article I will describe the benefit part of this assessment in more detail. The terminology used is explained in the images below.

Satisfiers and contra-satisfiers are evaluated based on the changes that they make to our emotional state. In every situation, our emotional state depends on the extent to which our needs and those of others are satisfied. It also depends on the extent to which our contra-needs and those of others are avoided. This emotional state comprises the sum of the values associated with each existing satisfier and contra-satisfier. Both our behaviour and changes in our situation alter the status of these satisfiers and contra-satisfiers. This, in turn, results in changes to our emotional state. We regard such changes as benefits if our emotional state is improved, or dis-benefits if it is worsened.

MaxNeef recognised that satisfiers can be “synergic”*, and satisfy several needs, or singular, and satisfy just one. Furthermore, what can act as a satisfier for one person or need may, at the same time, act as a contra-satisfier for another. Thus, the emotional value of a satisfier or contra-satisfier may depend on several needs or contra-needs and those of several people. When the impact of a possible action is assessed, its impact on all needs and contra-needs is, therefore, considered. (*Note that this term is given as a quote because, if taken literally, it would mean several satisfiers working together to satisfy a need, rather than the definition given.)

When making decisions about behaviour we also consult our group ethical schema, i.e., our understanding of acceptable social behaviour, to determine whether we will receive positive or negative regard from others. Regard is, of course, a satisfier for a relatedness need. Ways of enhancing the positive regard or mitigating negative regard are identified, and the overall benefit or dis-benefit considered.

We also consult our personal ethical schema for psychological acceptability, i.e., the psychological satisfaction or pain we will experience because of the proposed behaviour. Again, ways of enhancing the former or mitigating the latter are identified and the overall benefit or dis-benefit considered.

The emotional value of each satisfier or contra-satisfier depends on its status, i.e., whether it is absent, latent (capable of manifesting), precarious (present but insecure), or entrenched (present, solidly established, and unchangeable).

It also depends on our beliefs. There are several ways in which we come to believe that a satisfier or contra-satisfier will influence our needs or contra-needs. Examples include: experience; learning from parents and other members of our community; observation of role models; advertising; and so on. These beliefs may be correct, or they may not. Nevertheless, they are what influences our decision making.

Finally, the emotional value of a satisfier or contra-satisfier depends on various factors associated with the needs and contra-needs that it affects. Among the latter are:

  1. Relative Priority, i.e., the importance to the individual of a need or contra-need in comparison with all others. The greater its relative priority the greater the emotional value of its satisfier or contra-satisfier. For example, if we are hungry and, also, wish to socialise, then we may regard sustenance as having a higher value than a visit to friends.
  2. Extent. Some satisfiers only partially satisfy a need. The less satisfied a need, the greater the value we will place on an additional satisfier. For example, if we are very hungry but only have one sandwich, then we will place a greater value on more food than if we have two. Conversely, some contra-satisfiers only partially impact on a contra-need. The lower this impact the greater the negative value we place on other contra-satisfiers.
  3. Relatedness. People care not only about their own needs and contra-needs, but also about those of others. The extent to which we value satisfiers and contra-satisfiers for others, depends on how closely related they are to us. Richard Dawkins, in his book “The Selfish Gene”, postulates that we value them according to the percentage of the variable human genome we believe those others to share with us. However, our support depends not only on genetic relatedness, but also on shared culture. This is because we rely on the support of other members of our culture for the satisfaction of our own needs. In general, relatedness decreases in the following order: ourselves, a member of our nuclear family, a member of our extended family, a friend, colleague or other ingroup member, a member of our society, a more distant person, an animal. This can, however, vary from individual to individual.
  4. Levels of Altruism and Co-operation. In general, the needs and contra-needs of others are less significant for us than our own. However, the difference depends on our personal levels of altruism or co-operation. If we have high levels, the difference will be less than if we have relatively low levels.

These factors introduce considerable complexity. It may be that the benefits and dis-benefits of satisfiers and contra-satisfiers could be modelled mathematically, to a certain extent, but this is clearly not something we can do in our heads. Thus, we rely on emotion.

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c. How Needs and Contra-Needs Motivate Us

How Needs & Contra-Needs Motivate Us.

Variational Principles

Variational principles exist widely in the physical world. They state that a physical object, system, or event will behave in a way which minimises or, in some cases, maximises some physical quantity. The most famous of these is Fermat’s Least Time Principle which states that the path taken between two points by a ray of light is the path which takes least time.

Similar principles apply to human decision-making and behaviour. We will first attempt to satisfy the need which has greatest value to us, i.e., the need which is most pressing. Furthermore, we will attempt to satisfy it in a way which demands least use of personal resources or the resources of those close to us.

First Variational Principle – Pressing Needs

Behaviour is physical action or communication to satisfy our needs. It involves the application of resources available to us. Behaviour can be simple, i.e., directed towards a single need, or complex and directed towards several needs. In Maslow’s view, most behaviour is multi-motivated, i.e., determined by several needs rather than just one. For example, eating may satisfy one’s hunger, need for comfort, and need to socialise.

We tend to address our most pressing needs first, but priorities differ according to the individual and circumstances. The behaviours that we adopt contribute significantly to the perception of our personality, therefore.

Second Variational Principle – The Efficient Use of Resources

People aim to satisfy each personal need as efficiently as possible, i.e., in a way which yields the maximum benefit for the least expenditure of personal resources. For example, if a person walks across a park to a gate in the opposite corner he or she will do so in a straight line unless other needs are satisfied by not doing so. In this way our resources can be used to provide greatest satisfaction across all our needs.

The Role of Emotion in Decision-making

Many higher animals experience emotion and, in the human being, evolution has built on that foundation. Most psychologists now recognise that emotions are an integral part of the human reasoning and decision-making process. They are not, as so often portrayed, the enemy of reason. We may be able to make a logically or mathematically based decision in very simple circumstances, such as whether to buy 4 apples for a pound at one stall or five identical apples for a pound at another. However, the circumstances surrounding most decisions are far too complex for this. In such circumstances, it is emotions that motivate our behaviour. They are used to “tot up” the effects of satisfiers and contra-satisfiers, i.e., those things which cause our needs to be satisfied or which cause harms we wish to avoid.

We experience several basic emotions, and they fall into two classes. Those associated with satisfiers are regarded as positive and those associated with contra-satisfiers are regarded as negative. Our decisions aim to improve our overall emotional state by increasing the former and reducing the latter. Note that it is satisfiers and contra-satisfiers, i.e., external causes, that are evaluated rather than our internal needs and contra-needs. So, for example, the presence of a contra-satisfier such as a disease, and the absence of a satisfier such as food will both contribute to a negative emotional state.

Our overall emotional state depends on whether the status of each satisfier or contra-satisfier is: absent; latent; precarious; or entrenched. Here, “latent” means capable of manifesting, for example when a satisfier is promised, or a contra-satisfier threatened. “Precarious” means present but insecure. “Entrenched” means present, solidly established, and unchangeable.

Emotions are experienced on a scale from mild or non-existent to strong or overwhelming, depending on the priority of the need or contra-need and the status of the satisfier or contra-satisfier. Most of the time our emotions are low key, for example a mild feeling of discontent, and we are capable of consciously verifying our decisions and making rational choices. These lower key emotions are used to “tot up” the predicted effects of our decisions before they are implemented. For example, if we decide to behave in an anti-social manner, then we are likely to predict social censure, which is of course a contra-satisfier. This will contribute to feelings of anxiety which may cause us to alter our decision.

However, when emotions are very strong or overwhelming, we experience stress. Hormones are released which prepare our bodies for swift action in the face of an immediate risk or opportunity and we respond almost entirely unconsciously. This is, of course, an inherited survival mechanism which, on average, enables us to survive and prosper when there is no time for the conscious verification of our decisions. It does, however, carry with it a strong risk of error.

When making more considered decisions about our behaviour we carry out a form of risk/benefit/cost assessment. In this context, “risk” means the likelihood that our behaviour will result in the anticipated benefits and/or dis-benefits. “Cost” is the value that we place on the resources used.

The “benefits” of any behaviour are reductions in negative emotions, such as fear and grief, and increases in positive emotions, such as happiness. These benefits are due to increases in the status of satisfiers and decreases in the status of contra-satisfiers. For example, a benefit results when access to food increases or when a risk of disease decreases.

Dis-benefits, on the other hand, are increases in negative emotions and decreases in positive emotions. They are due to decreases in the status of a satisfier or increases in the status of a contra-satisfier.

Benefits and dis-benefits can of course, cancel one another out and, depending on their relative magnitude, may yield a nett benefit, no overall benefit/dis-benefit, or a nett dis-benefit. The magnitude of benefits and dis-benefits are, in turn, determined by several factors related to needs and contra-needs which will be described in a future article.