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13. Navigationg Cognitive Dissonance: A Personal Journey

Navigating Cognitive Dissonance: A Personal Journey

Introduction

This article marks a departure from my usual writing, as I delve into my personal experiences with cognitive dissonance. Readers familiar with my past work might wonder, “Does he practice what he preaches?” I hope to answer with a resounding “Yes, very much so.”

Recently, I encountered several instances of cognitive dissonance, a mental state in which something feels misaligned without a clear understanding of why1. These experiences were unsettling, eroding my confidence and leaving me feeling depressed. Resolving this dissonance became a priority, therefore, prompting me to draw upon my professional and theoretical knowledge.

Understanding Cognitive Dissonance Through Theory

My knowledge of the Morphogenetic Cycle2 provided a starting point. I realised that these dissonances stemmed from a conflict between my personal beliefs and practices and the apparent societal expectations surrounding me. Specifically, the culture of my society seemed to demand behaviours and values that clashed with my subconscious frameworks, known as schemata3.

Systems theory4 further illuminated the issue by revealing how levels of abstraction shape our understanding. Abstraction allows us to aggregate concepts into wholes (holism) or disaggregate them into parts (reductionism). For example, the concept of “justice” is the aggregate of many just acts, while a single just act can be broken down into components of legal and ethical processes5. Understanding these levels of abstraction helped clarify the disconnect between my thought processes and societal expectations.

The Role of Levels of Abstraction in Cognitive Dissonance

Societal norms often prioritise certain levels of abstraction. In Western culture, for instance, concepts like “holism” are favoured in addressing social issues. However, this term represents merely one level of abstraction among many6. My professional engineering background and systems thinking approach enable me to operate across multiple levels, from the granular (just acts) to the overarching (systems theory). This flexibility, while beneficial professionally, sometimes creates friction with societal norms that favour a narrower scope of abstraction.

Additionally, my exploration of ethical and moral terms, such as care, generosity, altruism, forgiveness, sacrifice, compassion, and benevolence, revealed further conflicts. While these terms align with the Christian values deeply ingrained in Western culture, they often obscure the transactional nature of human interactions7. For example, acts of benevolence may appear altruistic but often also satisfy spiritual or social needs for the benefactor. Recognising this transactional dimension can be controversial, as it challenges deeply held beliefs about what is good human behaviour.

Exploring Cultural Perspectives

To resolve my cognitive dissonance, I explored how other cultures frame these concepts. Other cultural traditions do, in fact, recognise their transactional. Sub-Saharan Africa’s Ubuntu philosophy emphasises communal well-being, where acts of kindness contribute to a better society8. Similarly, Confucianism in China focuses on societal structure and hierarchy, with moral behaviour reinforcing social harmony9. Unlike Western perspectives that emphasise spiritual rewards, these frameworks highlight social benefits.

This realisation was pivotal. By viewing human interactions through a transactional lens rooted in social rewards, rather than spiritual ones, I found a framework that resonated more closely with my values.

Personal Resolution and Future Directions

How does this relate to my cognitive dissonance?

Firstly, societal tropes10 often emphasise certain levels of abstraction, such as justice, while I operate across a broader spectrum. This led to concerns about being perceived as overly reductionist or excessively abstract. Secondly, my belief in the transactional nature of human interactions conflicted with societal narratives of pure altruism or spite. Finally, I questioned the utility of certain religious beliefs, which can obscure practical ways to improve society.

To reconcile these differences, I investigated whether the ethical principles of Ubuntu and Confucianism could be synthesised into a model acceptable to Western society. Ubuntu emphasises culture, one of the two key components of society, while Confucianism addresses societal structure, the other key component. Together, the two traditions provided a balanced ethical approach applicable to the realities of Western society; one that I and, hopefully, others could readily adopt.

Conclusion

By identifying the cultural roots of my cognitive dissonance and reframing my perspective, I have gained confidence in my approach. While criticism remains inevitable, I am better equipped to address it constructively.

In my next article, I will outline the proposed synthesis of Ubuntu and Confucian ethics in greater detail. For now, I leave you with the assurance that understanding and resolving cognitive dissonance begins with acknowledging its sources and embracing diverse frameworks to navigate complex societal challenges.

Finally, readers may have noticed that my process for resolving cognitive dissonance has been a practical reflection of the Morphogenetic Cycle, reinforcing my confidence in its truth.

Footnotes

  1. Cognitive dissonance: A psychological phenomenon identified by the American social psychologist, Leon Festinger (1919 – 1989) where an individual experiences discomfort due to holding conflicting beliefs or attitudes.
  2. Morphogenetic Cycle: Introduced by the British sociologist Margaret Archer (1943–2023), this concept explains the relationship between he structure and culture of society and individual agency. In this cycle the structure and culture of a society place demands on an individual. If those demands are satisfactory, the individual automatically affirms their society. If not, then they engage in reflexivity to identify solutions and then attempt to propagate those solutions into society. This process is continuously ongoing, a multitude of individual agents interact with society and there are time delays at each stage.
  3. Schemata: Subconscious mental frameworks identified by the British psychologist Frederic Bartlett (1886 – 1969) and used to organise and interpret information.
  4. Systems theory: An interdisciplinary approach to understanding complex systems by examining their components, relationships, and emergent properties.
  5. Levels of abstraction: The process of aggregating or disaggregating concepts to focus on broader wholes or detailed parts. What is considered holistic or reductionist is relative to the context, a “whole” at one level may be a “part” at another.
  6. Holism: A perspective that emphasises the whole rather than its individual components.
  7. Transactional relationships: Interactions where parties exchange resources or benefits, mutually satisfying their needs. Transactional relationships can also comprise an exchange of disbenefits together with various intermediate interactions of a more transient nature. There is considerable scientific evidence to support the view that all human interactions are transactional in nature.
  8. Ubuntu: A Southern African philosophy emphasising communalism and the interconnectedness of humanity. It suggests that “a person is a person through other people,” fostering mutual care and respect.
  9. Confucianism: An ethical and philosophical system originating in China, focusing on societal roles, relationships, and moral conduct. It emphasises hierarchy and the importance of family and social harmony.
  10. Trope: A shared cultural schema or pattern of thought that emerges as an aggregate of individual schemata within a society. Schemata are subconscious mental frameworks that individuals use to interpret and organise information, and when these frameworks are collectively aligned across a group, they form tropes. Tropes represent higher levels of abstraction compared to individual schemata and are more holistic, encapsulating collective cultural values, norms, and ideas.
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06. Unifying Folk Theories of Social Change through Margaret Archer's Morphogenetic Cycle

Unifying “Folk Theories” of Social Change Through Margaret Archer’s Morphogenetic Cycle

Introduction

The internet is brimming with intuitive “folk theories” of social change, often shared on platforms like LinkedIn, YouTube, and personal blogs. These theories, ranging from grassroots mobilisation to social entrepreneurship, typically reflect a genuine desire to address societal and environmental concerns. However, they often appear fragmented, competing, or anecdotal, and can be dismissed for lacking rigorous scientific backing.

Yet “folk theories”, although lacking academic foundations, should not be dismissed. Frequently, they are based on the empirical observation of real-world events and draw on their proponents’ practical experience of dealing with them.

What if these theories could be unified under a scientific framework? Margaret Archer’s Morphogenetic Cycle, a sociological model explaining how social structures, cultural systems, and human agency interact over time to yield social change, provides just such a foundation. By grounding these “folk theories” in Archer’s model, we can see them not as disparate or competing ideas but as complementary strategies in the dynamic process of societal transformation.

Archer’s Morphogenetic Cycle: A Quick Overview

Margaret Archer’s Morphogenetic Cycle is a framework for understanding how structure (societal organisation), culture (our values norms and beliefs), and agency (our ability to make decisions and act on them) interact to bring about either social stability (morphostasis) or change (morphogenesis). The cycle comprises the perpetually ongoing repetition of four key components:

  • Structural and Cultural Conditioning: Existing social structures (e.g., institutions) and cultural systems (e.g., norms, values) shape the opportunities and constraints for individual human action.
  • Individual Reflection: individuals reflect on these opportunities and constraints deciding whether they support them or wish to alter them.
  • Social Interaction: Human agents, individually or collectively, act within and upon social structures and cultural systems. Their actions can reinforce the status quo or challenge it.
  • Structural and Cultural Elaboration: As a result of these actions, structures and cultures are either reproduced (stability) or transformed (change).

This cycle allows us to see how individual and collective actions contribute to societal transformations over time.

Folk Theories: Intuitive Strategies for Social Change

On platforms like LinkedIn, countless individuals and organisations promote strategies for social change, often without connecting them to established scientific theories. These include:

  • Personal Empowerment and Leadership: Advocating for individual growth as a precursor to societal transformation.
  • Grassroots Mobilisation: Encouraging community-based action to address systemic issues.
  • Social Entrepreneurship: Combining innovation with profit motives to tackle social problems sustainably.
  • Digital Activism: Leveraging online platforms to amplify voices and drive awareness.
  • Conscious Consumerism: Using ethical consumption to push corporations toward social responsibility.
  • Mindfulness and Cultural Transformation: Promoting inner change to inspire collective shifts in values and beliefs.
  • Network Building and Collaboration: Creating alliances across sectors to drive unified action.

While these approaches can be labelled as “folk theories” and critiqued for lacking scientific rigor, they align closely with Archer’s model.

The Unifying Power of the Morphogenetic Cycle

When viewed through the lens of the Morphogenetic Cycle, these strategies are not random or competing but rather complementary tools for leveraging different phases of societal change:

  • Personal Empowerment and Leadership focuses on building agency, a foundational element of Archer’s model, enabling individuals to act within and upon social structures.
  • Grassroots Mobilisation emphasises collective agency, where groups challenge structures and initiate morphogenesis.
  • Social Entrepreneurship introduces innovative ideas that reshape cultural norms and structural systems, contributing to structural and cultural elaboration.
  • Digital Activism amplifies agency and accelerates cultural morphogenesis by spreading new values and narratives.
  • Conscious Consumerism enables individual choices to cumulatively drive structural adjustments and the transformation of existing systems.
  • Mindfulness and Cultural Transformation directly addresses cultural conditioning, altering values and beliefs to prepare society for deeper systemic change.
  • Network Building and Collaboration strengthens collective agency and creates synergy across sectors, making structural and cultural elaboration more impactful.

By recognising these connections, we can move beyond fragmentation and foster collaboration among the proponents of “folk theories”, uniting their efforts under the scientifically grounded Morphogenetic Cycle.

Morphostasis or Morphogenesis: The Choice is Ours

Not all societal transformations are progressive. Without coordination, these strategies can work at cross-purposes or fail to achieve meaningful impact. By understanding the Morphogenetic Cycle, we can:

  • Avoid Fragmentation: Proponents of “folk theories” can see their strategies as complementary rather than competing.
  • Encourage Collaboration: Networks of activists, entrepreneurs, and thought leaders can align their efforts to maximise impact.
  • Target Specific Phases of Change: By identifying where a society stands in the Morphogenetic Cycle, efforts can be tailored to either challenge existing systems or reinforce positive stability.

Call to Action

To the proponents of “folk theories” promoting social change: your strategies have value and intuitive wisdom. By connecting them to Margaret Archer’s Morphogenetic Cycle, you can deepen their impact, gain credibility, and collaborate more effectively.

To researchers and educators: help bridge the gap between theory and practice. By making the Morphogenetic Cycle more accessible, you can empower these change-makers with a scientific framework for their work.

Social change is a complex, dynamic process. The more we understand and collaborate, the more effective we will be in shaping a society that reflects our shared values and aspirations. Together, we can transform fragmented folk theories into a unified movement for meaningful change.

If you are interested in being a part of this, then please join the Motivational Reflexivity Network on LinkedIn or Facebook where you can learn more about the Morphogenetic Cycle and begin the conversation.

https://www.linkedin.com/groups/13114517/

https://www.facebook.com/groups/1486884782057726